Mar 19

TAG Heuer teams up with Intel and Google to build first real smartwatch, will be announced tomorrow [RUMOR]


High-end watchmaker TAG Heuer is building a smartwatch, but they can’t do it on their own. The watch is said to be officially revealed tomorrow, with CEO Jean-Claude Biver telling Bloomberg in an interview that the Swiss company had to rely on key partnerships inside Silicon Valley to help build the smartwatch, as Switzerland was lacking the necessary tech know-how.

Exactly who are these partners? According to Reuters, Intel has already signed on to supply the processor, while Pocketlint is reporting that Google is also onboard, who we guess will likely provide the OS. That means, we could be looking at a luxury Android Wear smartwatch to compete with the Apple Watch.

Biver notes that while the internal components and OS will be American, the rest of the watch (casing, dial, crown, and design) is all Swiss. The watch will be a near replica of their current black Carrera watch, which retails for around $3,000 depending on the exact model. Needless to say, we don’t expect this new smartwatch will come cheap.

We expect to learn more tomorrow when the new smartwatch is officially unveiled.


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